About

JFS Enterprises is an art, culture and technology company founded in Hong Kong in 2025 by Jimmy Fu Shihao.

The traditions people use to understand themselves still matter in the age of AI. We build products that bring those traditions into everyday life—through the software people use and the objects they wear. We also publish what we learn about how culture is changing, and what comes next.

What we believe

1. People still need culture to understand who they are.Stories, rituals and objects passed between generations have long helped people make sense of themselves and their place in the world. As the ways we live change, we believe these traditions deserve new forms.
2. Technology can deepen our relationship with culture.We see an opportunity for AI to help people explore cultural traditions in greater depth, ask their own questions and connect what they learn to their lives. This is the possibility we build for.
3. What lasts is made with care.We want to make things people return to for years. That means giving care to the words, the design and the details of every product we make.